It wasn't cheap booze but the re-routing of the A229 that did for The Upper Bell. At one time, all the traffic between Medway and Maidstone went past it. Now it only sees local traffic. This misty view is typical. It's at the top of Bluebell Hill on the North Downs - an area that always gets the first snow and low cloud. Immediately opposite the pub team used to pull tug-of-war. Another tradition that has largely gone.